Gifting solutions
for every need
Gifting expresses our need to connect.
We believe technology makes that connection stronger.
Founded in 2015, Rosemary set out to build Vietnam's first digital gift-card platform when paper gift cards still dominated. From one product we grew to 20+ digital solutions.
We pioneered AI in the category — Scan AI in 2021, evolved through 2023, now serving global enterprises. In 2024 we launched a large-scale loyalty platform so brands stay closer to consumers.
Along the way Rosemary hit major milestones: 7,000+ enterprise clients, 300+ brand partners and 100M+ gift cards issued.
We're proud of early backing from VNG (Zalo) and 3CC Capital. With VNG, Rosemary became the first digital gifting app integrated on Zalo.
We keep listening, adapting and innovating for breakthrough solutions.
Sustainable growth needs integrity — honesty, consistency and no compromise.
We respect every individual and value every contribution at Rosemary.
Trust starts with commitment — think before you promise, then do what you said.
We face problems head-on, embrace the new and keep getting better every day.
With one million gift cards issued monthly, Rosemary serves 7,000+ businesses with end-to-end digital gifting.
Rosemary partners with 300+ brands across 32,000 stores, marketplaces, websites and apps.
With 18-hour / 365-day support, Rosemary cares for millions of voucher users every month.
Rosemary meets personal gifting demand for 80M+ Zalo users — instant, convenient gifting.
We experiment every day and keep improving for breakthroughs.
- 2022 -
ISO 27001:2013 certified — information security management system.
- 2021 -
Partnered with VNG to launch the first personal gifting app on Zalo — gifts via chat.
- 2020 -
Launched Scan AI — OCR invoice scanning plus post-purchase customer care.
- 2019 -
Split-value upgrade — use every dong, many times across brands.
- 2017 -
Won Startup-O Southeast Asia startup competition.
- 2016 -
Won Mobile Marketing Association (MMA) mobile marketing award.
Technology drives breakthroughs
People make Rosemary
Rosemary supports you 18 hours/day, 365 days/year
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